The term “hit” in the sports card industry refers to an autograph or relic card. These hits are inserted into every single product available today. Hits completely drive the sports card industry and for good reason…
Hits, Hits, and More Hits
Hits are the selling point of every product today. How many hits per box? How many autographs per box? Are the autographs on-card? These are the questions asked when deciding what box (or case) of cards to purchase.
Don’t get my wrong. I want hits too. How is it not cool to own an autograph or piece of jersey from your favorite player? Oh, did I forget to mention people pay huge amounts of money for them too?
Hits are feeling played out
I don’t want to say I am bored with “hits”, but the excitement is gone. Maybe I am around too many hits? I top-loaded hits for a group breaker every week and saw thousands of hits go by me.
Is it necessary to have hits inserted with every product these days? Is it just a lack of creativity from the card companies? As collectors do we just expect autographs and relics in every box of cards?
The poor unappreciated base cards have taken a back seat and are simply used as filler. Maybe I miss my childhood days during the junk wax era when inserts and base card rookies dominated. But thinking back… the inserts in the late 1990’s got ridiculous too.
I still like hits
Even as I sit here and poke at the current state of the collecting industry, I will admit I like hits. In fact, some of my most prized cards are autographs and I still get excited when I pull an autograph out of a pack.
The moral of the story
Have fun with collecting and collect how you want to. Not everyone can get what they want. I may think the hit trend is going a bit too far, but things will change. They always do.